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Learning Objectives

Overview of local business challenges and opportunities

Understanding the importance of both offline and online marketing

Identifying your business’s unique value proposition (UVP)

Defining your target audience and customer personas

The fundamentals of Local SEO: What it is and why it matters

Importance of local citations and reviews

Optimising your website for local search (keywords, meta tags, etc.)

Local link building strategies

Choosing the right social platforms for your business (Facebook, Instagram, LinkedIn, etc.)

Creating engaging content that resonates with your local audience

Running local-targeted social media ads

Measuring and analysing social media success

Building and segmenting an email list

Creating email campaigns that engage and convert

Automating your email marketing workflow

Strategies for building customer loyalty and retention through email

Analysing email campaign metrics

Overview of Google Ads and Facebook Ads

Setting up local-targeted campaigns on Google and Facebook

Understanding ad copy and design for local businesses

Analysing the performance of paid campaigns

Introduction to Print Marketing

Designing Effective Print Materials

Targeting and Reaching your audience through Print

Measuring Success of your print campaigns

Networking strategies for local business owners

Partnering with other local businesses for cross-promotion

Engaging with the local community both online and offline

Creating a referral program to encourage word-of-mouth marketing

Growth Worksheet

Growing your business assessment

Well done on Completing your course

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