This comprehensive online course is designed to help local business owners navigate the challenges of growing their business in today’s competitive and increasingly digital landscape. Whether you’re looking to attract more local customers, enhance your online presence, or optimise your marketing efforts, this course provides practical strategies and actionable insights for sustained growth. For those that complete this course they are eligible to be listed as a Pet Care Partnership silver member.
Learning Objectives:
By the end of this course, participants will be able to:
- Develop a clear local marketing strategy tailored to their business.
- Create and manage an effective online presence across websites, social media, and search engines.
- Use local SEO techniques to drive organic traffic and increase visibility.
- Leverage email marketing to build customer loyalty and engagement.
- Implement paid advertising campaigns that bring measurable results.
- Understand customer behavior and use data to refine business strategies.
- Build community relationships and partnerships to expand their local network.
Assessment:
At the end of this course, there is a short multiple-choice test. Candidates will need to achieve an 80% mark in this test to pass the course.
IMPORTANT INFORMATION
You must click “complete” after completing each individual lesson or “Finish course” at the end of the course to complete the course and gain your e-certificate to download, print and share.
Curriculum
- 12 Sections
- 38 Lessons
- Lifetime
- Introduction3
- 1. Introduction to Growing a Local Business4
- 2. Creating a Local Digital Marketing Strategy3
- 3. Local SEO – Optimising for Local Search4
- 4. Social Media Marketing for Local Businesses4
- 5. Email Marketing and Customer Relationship Building5
- 6. Paid Advertising: Google Ads & Facebook4
- 7. Print Marketing4
- 8. Networking4
- 9. Creating your action plan1
- Assessment1
- Course Completion Information2
